Publishing a post (Blog article) can be very easy for some and a pain for others! But we have to do it; the marketing strategy of almost any company goes through content marketing, and the center of that strategy is the blog of its website.
However, at this point, the problem is not to publish articles on the blog but how to do it because, over time, many changes and requirements have come from Web search engines and Bloggers, who used to say that Blog articles should be short to be effective, but they’re not so sure anymore.
Could it be that a post must belong to conquer the public? But how long? In this guide, I will explain to you what is the right size for a post and how often you should publish articles on your blog.
Still, before I begin to reveal this secret to you, I remind you that we offer our services as an SEO and web positioning agency, which include the development of the content marketing strategy and Inbound Marketing focused on your blog so that you get more readers on your blog and potential customers of your product or service.
Post Length vs. Post Frequency
Should consider the size of a Blog article as much as the frequency of Blog posts.
Although it is not a rule, in general, when creating short posts, it is expected that the blog posts are more frequent, while when the articles are longer, more space is left between blog posts.
Of course, the important thing about this is that the post, short or long, is beneficial, and its content is interesting for the reader.
Consider changing the size of the articles and the frequency with which you publish on the blog; the essential thing is to create complete and beneficial posts for the reader.
As the primary purpose of everyone who publishes articles on their blog should be to keep their readers informed and interested in the content offered by the website, a long publication once a week could satisfy the same way as a short post daily.
Everything will depend on the size of the post. You need to explain what you want to explain. As you can imagine, explaining what makes such a new kitchen utensil that has come onto the market is not the same as explaining the forecast for the Spanish economy in the coming years and the reasons we arrived at such a forecast.
The idea is that you engage the public! And be careful not to bore him with vague content or overwhelm him with shallow articles. The ideal length of a post has to do with its quality.
Long Posts Have Better Positioning (Ranking) on Google
Many Blog writers are tempted to unnaturally lengthen their posts and even fall into keyword stuffing, known as Keyword stuffing and highly penalized by Google.
When creating short posts, they try to saturate the post everywhere with a series of keywords to achieve a better position in Google when the search engine crawls the content… What a mistake!
This lousy practice, common in the techniques used within Black Hat SEO, would be easily solved by writing more complete and longer posts in a natural way because, due to their length, they allow the blogger to be more strategic when introducing the target keywords, as well as many variants of them, known as long-tail keywords.
That would allow Google to obtain more information about the type of content that is displayed and thus be able to classify it better; at the same time as it is an excellent opportunity to optimize the post for several topics and under more keywords, but without falling into the cannibalization of words.
Long-tail variants ( long-tail keywords ) will be your allies so that your content has a greater reach, generates more traffic, and gains more readers per month. In another article, you can find help about the use of keywords and their density.
How Do You Determine the Size and Length of An Article?
I think you should already have a clearer idea about the need to create a post that is really useful and attractive enough for users. But you still have to ask yourself how to achieve it. What do I need to keep in mind to publish successful posts? How to hit the nail on the head? How not to fall short in my explanation so as not to bore the reader? Next, I explain the main aspects that you must prioritize to know the ideal length of an article on the blog.
Define Your Goal Beyond Reading
Because otherwise, how are you going to hit the target without first defining the target?
Before creating the post, take time to define its objective and what purpose you seek with it in detail.
If you want a publication to generate debate or be shared on social networks, then short, striking posts work better and persuade the user to give their opinion and make others think.
Short posts, the more fun and controversial they are, the more effective they are for their dissemination.
On the other hand, if you want to report on a topic, respond to the public’s concerns explicitly, or investigate something that you know people want to know about, then a long article is usually the most successful.
The advantage of long posts is that they are more valued by search engines and, if you create them correctly (good spelling, well thought out structure, variety of sub-titles, short paragraphs, understandable and not very long sentences, etc.) They will help you position yourself better in the search engine and gain more readers.
Remember, I am talking about a long post, which means that you will need good writing skills because, just as a long and well-written post can help you engage users and make search engines love you, a long and empty post with misspellings, poor paragraph cohesion, and useless information, it will make users not want to revisit your blog, and thus end your friendship with Google! It is known as thin content, and you should avoid it.
Build Your Social Media Strategy
Social networks are a potential ally of marketing! Those who do not take advantage of them are wasting the opportunity to generate more traffic to their website and are limiting themselves from reaching more public, local and global.
An indisputable reality is that the content for social networks is very different from the content as such of the blog. I explain. In your blog, you can afford to write an extensive and not so illustrative post, which will improve your SEO Web ranking, but less is more when it comes to social networks.