Currently, the potential of podcasts worldwide is undeniable. An example is seen in some countries, where 41% of Internet users consume podcasts, which places us as one of the Western countries where they are most listened to, according to the report ” Listening to podcasts grows among Internet users” published in Digital News reports.
Strategies with which podcasters can generate income and promote their programs to get the most out of them
Find Sponsors for the Podcast
One of the best ways to earn income from a podcast is to get a sponsor to support it. To do this, contact companies or associations related to the topic you deal with in your program and try to reach an agreement with them.
Sponsor Episodes: Another alternative is to sponsor episodes rather than the entire podcast. For example, you can find sponsors who will finance a weekly episode based on a specific theme.
Promote membership and sell third-party products. In the podcast, you can include recommendations of products or services of a certain brand with which you have an agreement and generate income with the purchases from your program.
Sell Your Own Products or Services
One last option to generate income with your podcast is to advertise your products or services on it to make them known to a larger audience and multiply your reach.
After knowing how we can generate income with a podcast, it is important to learn how to make it known to the audience:
Promotion through social networks: Social networks can help us publicize a podcast by carefully selecting the platforms that best fit our product. In other words, we must analyze which social networks attract the most traffic.
After that, we have to plan the content we will publish in them and diversify it as much as possible to reach a larger audience. In addition, it is advisable to share the content of other podcasters so that they also share ours.
Bringing traffic through a blog: Blogging is a great way to promote a podcast. To do this, you have to search for the best blogs related to your theme or at a generic level and contact them to try to be interviewed or to participate as guest bloggers. This way, you can bring a lot of traffic to your podcast.
Another option is to publish articles on blogs as guest professionals since we can include a link to our podcast that will attract listeners. This way, we will gain visibility and traffic to the program.
Conducting interviews on other podcasts: If we want to promote a podcast, we can contact other podcasters to interview us and participate in their programs. In addition, if the objective is to reach other countries, we will also have to contact the most relevant podcast creators of each region that interests us. When contacting, always do it by email or phone call, as these methods are more professional.
Sending episodes to your database: We can send information about the podcasts we publish if we have a database. Being an audience already familiar with your work, they will be interested in the program and the content, so they will most likely listen to the podcast and recommend it to their acquaintances.
By following these strategies, we can increase the podcast’s audience, increase the number of followers, achieve complete listening to each episode, obtain reviews and ratings, and channel qualified traffic to the podcast.