The recent arrival of funds that will collect, in many cases, through subsidies for the digitization of small businesses, has once again highlighted the importance of a digital presence for any self-employed person or entrepreneur.
When starting an activity, from a bar, a restaurant, or a shop, to a law firm, agency, or consultancy, making yourself known on the internet can be more important than having a well-located place.
However, entrepreneurs often overlook the importance of a website and focus on social networks to attract and retain their customers. But the page seen on the Internet should always be the backbone of any business that intends to sell online.
Creating a website is essential for the success of a freelancer, whatever his sector or a startup.
The page has a significant impact on the relationship with customers, but it is also the most effective way to attract business.
Five Tips For Developers to Create a Successful Website
1. Good Domain Name
The domain name is one of the website’s essential features and should also always be the first decision to be made. The domain is more than just a random web address that consumers can use to access the company’s website, as it allows business owners to build a brand identity while improving the customer experience.
It must be descriptive and easy to remember and write in this way. It also has to be brief and avoid acronyms, numbers, and abbreviations. In this search for a good domain name, you have to consider the extension. If the business is focused on Spain, the entrepreneurs must opt for the use of a .com domain.
Using a territorial domain associated with the market we want to target is crucial to boosting the local SEO of the online business. In the case of the domain, it can be registered with an accredited domain registrar, such as INWX, which stands out for offering the most significant number of domain names available on the market, which is ideal if we want to group the management of all our domains in one single place.
2. Web Hosting Close to the Potential Client
Web hosting is a service that allows entrepreneurs to store all the contents of their websites to be visited at all times. The domain name connects to the hosting provider so that when users visit the web address, they are shown the web page it stores.
It can be tempting to skimp on web hosting and choose the cheapest provider. But it is essential to opt for a good hosting provider that offers specialized services for the website. In addition, web hosting should be close to the main markets where potential customers will be, especially to achieve faster loading speeds and improve the user experience.
3. The Importance Of a Mail Service
Despite the popularity of social media, email is one of the most common forms of communication with potential customers for small and medium-sized businesses, being a critical factor in customer acquisition and retention. This service must be present on the website so that users can communicate quickly and easily.
The business email address should include the company’s domain name, as it is essential to have a more professional image and make a good impression on customers. Entrepreneurs should choose a hosting email service and not opt for free email service providers such as Gmail, Outlook, and Yahoo, among others.
4. Using a CDN to Distribute Files or Web Resources
A content delivery network (CDN) is a group of servers interconnected and distributed in different geographical areas, which work together to provide web content from the location closest to the user. The CDN stores the content (website, images, and videos) in the cache of servers close to the physical location of the customers.
This reduces latency and improves web page load times, which increases the site’s overall performance. For this reason, more and more businesses are opting for a CDN over a traditional web host, as the latter can struggle to meet the performance needs of companies. Cloudflare and BunnyCDN are the most popular CDN providers today.
5. An Effective Email Marketing Strategy
As discussed above, email is one of the best methods for businesses to communicate with their customers. Not surprisingly, email marketing plays a vital role in the overall marketing strategy. It is one of the channels with the highest return on investment (ROI).
Implementing an email marketing strategy should be a priority for entrepreneurs since it is a technique that allows you to increase income without having to make a significant financial investment.