Ideas to Improve Your Brand Presence with LinkedIn Marketing

More than 61 million companies have a LinkedIn profile, but not all can use it. Marketing professionals rank this social network as the third most important, behind Facebook and Instagram. LinkedIn can become an excellent platform for your brand if you can use it to your advantage.

Do you want to know the keys to increasing your presence on the platform and improving your results? Here, we tell you how to take your company’s LinkedIn marketing to the next level.

Why do marketing on LinkedIn?

As we have already mentioned, this social network is considered by professionals to be one of the best for developing a digital marketing strategy. But why? What is behind this statement? We will tell you some of the reasons for this with data.

LinkedIn is super effective for generating leads, with 40% of B2B marketers saying this channel is the most effective for getting high-quality leads. Not only that, these experts also claim that conversion rates are up to two times higher on this social network.

It is a perfect tool for improving a brand’s corporate image because, according to the data, the brands advertising on the platform are seen as more professional, intelligent, respectable, and of higher quality.

Advertising on the platform can improve purchase intent by up to 33%.

How to do digital marketing on LinkedIn

If you also want to be one of those companies that achieves good results on this social network, pay close attention to the following recommendations. If you apply them, the chances of your LinkedIn marketing strategy being successful will increase exponentially.

1. Create a company page and set up your profile

This is undoubtedly the essential step to having a presence on the platform and boosting your marketing strategy on LinkedIn.

If you have already done so, we encourage you to optimize your page as much as possible by completing all the information the platform allows you to fill out.

If, on the other hand, you don’t have a company page yet, it’s as easy as logging into your personal profile and clicking on the icon at the top called “For Business.” A tab will open, and at the bottom, there is the option “Create a company page.” Click on it and then on the first of the three options presented to you, called “Company.”

Next, fill in all the information requested. We recommend selecting keywords you want to rank for and including them in both the “Slogan” and “Name” sections to increase your visibility. This way, when someone enters these words into the social network search engine, your company will appear, among other options, thus increasing your visibility and chances of engagement and conversion.

Once you have finished creating your page, it is also recommended that you go to the “Edit page” section located on the left side of the website, where you will see more parameters that you can fill in. The most important ones are the following:

• Change the public URL to a cleaner and more memorable one. It would help if you used the same name that you have on the rest of your brand’s social networks.
• CustomizeCustomize the type of buttons that appear on your page.
• Complete the “Description” section in the “Summary” section. This is also the time to include previously selected keywords in the descriptive text you write to define what your company offers and what characterizes it. In this section, you can also choose specialities that will help you increase your visibility and reach your target audience.
• We also recommend that you fill out the “Lead Generation Form” section, which gives you a native form for generating potential clients or contacts within the social network.

Finally, suppose your company has a presence in international markets. In that case, reviewing the “Language Management” section is also interesting so that the information on your page can be offered in several languages ​​, and your reach can be more significant.

2. Post content regularly

Once you have optimized your company profile, it’s time to take action. Let’s talk about posts. It should be noted that this social network is different from the rest. It has a more professional approach, with users being other companies and professionals from various sectors. In short, it is a more optimal platform for B2B companies, but that does not mean that a B2C brand cannot have a presence; it is all a matter of analyzing, analyzing the market and adapting the content.

As for the regularity of publication, according to the platform itself, companies that publish weekly experience twice as many interactions on their content. However, LinkedIn recommends publishing at least once daily, even on Saturdays and Sundays. Some companies, 3 and even 5 times a day, are apart from other social networks.

However, quality precedes quantity, and publishing relevant, exciting, engaging content is essential.

Remember that video is particularly effective (especially for ads), with users spending almost three times as much time watching this content as static content. Short videos lasting between one and two minutes work best, although LinkedIn allows videos of up to 15 minutes. And if you want to go one better, including subtitles will help you capture your audience’s attention even more.

3. Interact with your audience

LinkedIn is also an excellent social network for interacting with your audience and increasing engagement and brand image. To do this, encourage your audience to leave their opinions in the comments on your posts and respond to as many as you can as soon as possible.

An interesting strategy for increasing the number of interactions on posts is to offer free, valuable content to those who comment on or react to them. You can even run surveys.

In this sense, video is also a convenient format since it generates 5 times more participation.

4. Pay attention to SEO in your LinkedIn marketing strategy

This social network also has a search engine, so you can implement an SEO strategy to improve your ranking in search results.

We have already mentioned that you can include keywords in your company name and description. Still, you can also do a keyword search and include them in the text of your posts, both naturally and as hashtags.

In addition, the platform offers something exciting: the possibility of publishing articles, a type of content we do not find on other social networks. These publications can position themselves on Google, so it may be interesting to use keywords in them and thus position yourself in this search engine from LinkedIn. LinkedIn is one of the domains most linked by Google and Wikipedia in the United States.

5. Use groups

LinkedIn groups are spaces within the social network where professionals from the same sector share opinions, experiences and interests, thus forging stronger professional relationships.

As a business, you can join existing groups for your industry or create your own. In both cases, you must go back to the “For Businesses” tab and click on “Groups” on the left-hand side.

If you create a group from scratch, you can make it public so it’s visible in search results or opt for a private one to offer exclusive content to members.

Within a LinkedIn marketing strategy, groups are interested in your content to reach a more niche audience that is highly interested in your sector. In addition, they can be a handy resource for learning more about your target audience and their needs.

6. Create carousels

Carousels work very well on the platform; you must create them from a PDF document. They are handy for transmitting informative and educational content, making it more enjoyable and attractive. In short, they are an excellent way to capture your audience’s attention better when discussing more complex or extended topics.

7. Boost your marketing strategy with LinkedIn Ads

Of course, social networks have an advertising platform where you can launch campaigns that bring you great returns. If you are interested in advertising on LinkedIn, In that case, we encourage you to click on this link and discover how you can launch your ads step by step on the platform, which is estimated to increase its advertising revenue in 2026, reaching 8 billion dollars (Statista 2024).

8. Stay up to date with the latest LinkedIn news

Like any social network, LinkedIn is constantly changing and adding new features. To maximize your marketing results on LinkedIn and take advantage of all the latest features, we recommend that you follow the posts the social network uploads to its official blog. The blog is well classified by topic, making it easier for you to identify the articles that interest you.