What is Adsense, How it Works and How to Create Campaigns

Google AdSense is an online advertising program owned by Google. Its primary function is to allow content creators to earn income through advertising strategies, as it allows them to monetize both websites and YouTube channels.

Google AdSense should be distinct from Google Ads since while it is a tool aimed at website owners who want to monetize their content; Google Ads is designed for professionals or companies that want to promote their products or services through Google advertising.

How Google AdSense works

To monetize web content, you need to sign up for the Google AdSense program and connect the tool to your website, as this will give up space on your website for advertising. From that moment on, the advertising of the highest-paying advertisers will be displayed on your website. Best of all, Google acts as an intermediary, so it is the company that handles all payment issues.

In summary, the operation of Google AdSense is based on four fundamental pillars:

• The advertiser uses Google Ads to promote its products or services through online ads.
• The content creator provides space on their website for Google advertising, allowing them to select topics, number of ads, and other parameters.
• Google acts as an intermediary between the advertiser and the content creator.
• The user consumes the content and decides whether or not to click on the ad.

Main Parameters

As for the main parameters of Google AdSense, these would be the most important:

• CPC (Cost Per Click): The advertiser pays for each click that users make on their ad.
• CPM (Cost Per Thousand Impressions): This is what the advertiser pays for every thousand impressions the ad has. It is an important metric to know the visibility of the ad.
• CTR (Click-through Rate): The percentage of users who have clicked on the ad after seeing it. Knowing how attractive the ad is for users is a relevant value.
• RPM (Revenue Per Thousand Impressions): This is the estimated revenue per thousand impressions.

In addition to these four parameters, there are other important ones, especially since they are part of the previous ones, such as impressions, estimated revenue or visits. These data are key for Google Adsense since they allow you to optimize advertising strategies and get the most out of them.

Advantages and Disadvantages

Google AdSense is, in general, a perfect tool. In fact, among its main advantages, it is free and allows you to monetize content without making any investment. In addition, it is straightforward to use and does not require technical knowledge since Google does all the work. Another plus point is that this tool allows you to generate passive income by taking advantage of the content already generated.

But, like everything, Google AdSense has some cons, one being that the website owner does not have complete control over the advertising that will appear on his page. However, he can block those ads that may harm him somehow. It can also worsen the user experience and, in some cases, does not generate enough income to compensate for it.

What type of campaigns can you create with Google AdSense?

Through Google AdSense, you can create different types of campaigns:

1. Search Campaigns: These ads appear in Google search results, so they are related to the keyword or search intent of the user.
2. Display campaigns: These are graphic ads that appear on the Google Display Network.
3. Video Campaigns: These are video ads displayed on YouTube or other channels with video content.
4. Shopping campaigns: These are the ads that appear on Google Shopping. The products displayed usually relate to the search performed or the user’s history.
5. App Campaigns: These are ads used to promote apps on Google Play or other Google platforms.
6. Local Campaigns: These advertisements aim to attract customers’ attention in a specific area or zone.
7. Smart campaigns: These are automated advertising campaigns. These ads are optimized and segmented based on the algorithm and machine learning.

There are no advertising campaigns that are better than others since everything depends on the objectives and needs of a professional.

How to make money with AdSense campaigns

The revenue generated through Google AdSense campaigns tends to be low, so you must carefully consider whether it is worth compromising the user experience. However, certain tricks or tips could increase that revenue.

One of them, and one of the most important, is to create quality content that is interesting for users and has good SEO work behind it to position it in search engines since the more traffic is generated, the more likely it is to increase income through advertising. The website or YouTube channel, in addition, must have a professional appearance, especially to convey trust and credibility.

Another measure that can be taken to make money with AdSense campaigns is to carry out an excellent link-building strategy since it is something that also generates traffic.

Who can create Google AdSense campaigns?

Considering everything mentioned in this article, any content creator or website owner can create advertising campaigns on Google AdSense. The only requirement is to comply with Google AdSense policies and regulations, register, and link the tool to the website or YouTube channel that you want to monetize.